https://www.can-be-well.com/about daily 0.75 2025-09-01 https://images.squarespace-cdn.com/content/v1/5e9dbf628b816e45be78586c/9626dae2-80d2-4219-9251-e6fedde6d3fd/IMG_4942lr.jpg About - In a world filled with Jaspers, Claudes, and clones, you may have asked yourself: Is hiring a person even worth it anymore? Each and everyday, artists are discounted. As weeks became months became years, writers have been driven to use templates, swipes, and AI bots for just about anything—even when that ‘anything’ effects the bottom line. Dont’ get me wrong, I’ve used it; just like you’ve used it, my wife uses it, my extended family uses it, etc. So, like any disruption or evolution in the market or our lives, we must adapt. As a classically trained Ad-boy, I can’t help but think that the small sparks that began the industry continue to exist. That the little truths that make us who we are will always be how we communicate, build friendships, and preserve families. This is who I make things for and they are who I get up in the morning for. I still believe that we writers, artists, and creatives hold the place to make the next great thing and the next fond memory. Let’s write our future together. Here's my resume. https://www.can-be-well.com/work daily 1.0 2026-05-13 https://www.can-be-well.com/work/marketing-internship monthly 0.5 2020-08-25 https://images.squarespace-cdn.com/content/v1/5e9dbf628b816e45be78586c/1598370910935-5PT9NA9IL0UEHXZA84YR/Artboard+1Saadia.png Work - Marketing Internship This Marketing Internship took place during an interesting time in human history, so that’s something. However, I made sure to keep things positive in the light of so much darkness consuming the world. Most of what I did was graphic design work: creating a new menu, redesigning and editing sandwich boards, and creating event menus. But here are some instances where I got to write for Saadia’s brand. https://images.squarespace-cdn.com/content/v1/5e9dbf628b816e45be78586c/1602086446957-KGBP9GSCEOFP80QULA8S/IMG_8765.jpg Work - Marketing Internship Breaking the news. Below is a social post and email newsletter I wrote to our customers to hopefully soften the blow of our temporary closing. “As you've probably guessed, we are taking steps along with other small businesses across the country to prevent the spread of COVID-19 Corona Virus and we will continue to update you as we make them. Here are the first ones you should be aware of. - We ask that you use either online ordering/pick up, driver delivery services, or non touch pay services for orders in an effort to prevent the further spread of the virus and we encourage people to practice self quarantine and social distancing as well. There will be links to our online ordering process on all of our social media bios and on our website as well! - We will stay open, but our hours might be reduced. Hours will be posted on our website and Facebook once we've figured out what times will work best for us and our customers. If anything comes in from authorities either recommending or asking us to close the store, we will let you know. - We will be cancelling and postponing all events for the time being until it is safe for us to hold them at a future date. While this is going to be a stressful time for our community, many other small businesses, and people around the world, we ask that you stay calm, positive, and safe. Health is our main priority and we will do anything to help keep our community healthy, even if it means making less juice. We love you all; please be safe out there and, of course, wash your hands!” March 16, 2020 https://images.squarespace-cdn.com/content/v1/5e9dbf628b816e45be78586c/1602087175137-HSWP3Z8RL7UXZ0GB8PSK/Insta+screen+grab+2.PNG Work - Marketing Internship https://images.squarespace-cdn.com/content/v1/5e9dbf628b816e45be78586c/1602087190593-AIKFV5ZL4W008ALKQ8EI/Insta+screen+grab+3.PNG Work - Marketing Internship https://images.squarespace-cdn.com/content/v1/5e9dbf628b816e45be78586c/1602087210792-BOT5GAUZZOA3PI2PS5NJ/Insta+screen+grab+5.PNG Work - Marketing Internship https://www.can-be-well.com/work/project-five-battp monthly 0.5 2025-01-14 https://images.squarespace-cdn.com/content/v1/5e9dbf628b816e45be78586c/1588351903390-TN47G61B7XATZQOXQEZY/Vicks.png Work - Print + Experiential Campaign (Class Work) https://images.squarespace-cdn.com/content/v1/5e9dbf628b816e45be78586c/1587767899166-ZMNV75KIP33T5G60ODIF/8c914504-ca66-4102-a306-d0687abd4e44_rw_1200.jpg Work - Print + Experiential Campaign (Class Work) https://images.squarespace-cdn.com/content/v1/5e9dbf628b816e45be78586c/1587767926154-LAYYAW6993DYRZAPJQP6/1b10b411-6e2b-463d-b5a6-6a363fd996be_rw_1200.jpg Work - Print + Experiential Campaign (Class Work) https://images.squarespace-cdn.com/content/v1/5e9dbf628b816e45be78586c/1587767945875-71ZOBRAG2ZJILRWBQEA9/3026836b-1b7e-40ed-93d1-6b58e0e307b7_rw_1200.jpg Work - Print + Experiential Campaign (Class Work) https://images.squarespace-cdn.com/content/v1/5e9dbf628b816e45be78586c/1587770578746-XYFNKB15E7HAOJUXXOHG/Complainbotfinal.jpg Work - Print + Experiential Campaign (Class Work) - Complain-BOT’s primary function is in the name: she is here to listen to the complaints of the citizens of the world. Well, primarily people complaining about being sick, because that’s a reasonable conversation for Complain-BOT to handle. https://images.squarespace-cdn.com/content/v1/5e9dbf628b816e45be78586c/1587770450583-8WZOSF6MTNTCRJ6Y49ZO/Complainbot+mockup.jpg Work - Print + Experiential Campaign (Class Work) - Here’s how it’ll all work: Complain-BOT will be setup outside of a pharmacy. Across the street, Complain-BOT’s controllers and the voice actress will be hidden. The actress will be able to hear and see everything that Complain-Bot hears and sees. Inspiration for the voice and tone of Complain-BOT comes from comedian and host of the show Nailed It!, Nicole Byer. She’s Siri with sass and compassion. While this is happening outside the pharmacy, there will be a videography team recording the entire event. From the voice actress breaking character to the comebacks from the audience, it will all be recorded, and edited for either a single web video or even a web series. https://www.can-be-well.com/work/wku-fundraising-letter monthly 0.5 2024-03-15 https://images.squarespace-cdn.com/content/v1/5e9dbf628b816e45be78586c/a7f111ae-da7e-4ab8-ab5b-cc82d3abd27e/WKU+Big+Red+Letter_Page_1.jpg https://images.squarespace-cdn.com/content/v1/5e9dbf628b816e45be78586c/1b6e37b7-490a-42d6-934c-8b590d134323/WKU+Big+Red+Letter_Page_2.jpg https://www.can-be-well.com/work/project-three-9grgx monthly 0.5 2025-01-14 https://images.squarespace-cdn.com/content/v1/5e9dbf628b816e45be78586c/1588351805091-2F21U2EUSJT3EH0ZHZIO/KORG+logo.png Work - Print Campaign (Class Work) https://images.squarespace-cdn.com/content/v1/5e9dbf628b816e45be78586c/1587762073656-6MNG1IFTE9JYE334R8AY/Artboard+1Korg.jpg Work - Print Campaign (Class Work) https://images.squarespace-cdn.com/content/v1/5e9dbf628b816e45be78586c/1587762440133-L9OVO3TO0ORMLZVBJ0M9/Artboard+3Korg.jpg Work - Print Campaign (Class Work) https://images.squarespace-cdn.com/content/v1/5e9dbf628b816e45be78586c/1587762951595-PCA2OEEEC93PHKQYA92G/Artboard+2Korg.jpg Work - Print Campaign (Class Work) https://www.can-be-well.com/work/project-two-949tg monthly 0.5 2020-07-27 https://images.squarespace-cdn.com/content/v1/5e9dbf628b816e45be78586c/1588351306562-F1F2KZ0VVDV5VR74R5D3/Copy+of+RPDP+white+logo.png Work - Createathon 2020: Volunteer Copywriter https://images.squarespace-cdn.com/content/v1/5e9dbf628b816e45be78586c/1587522289095-VFKI762UWYIEXYVEKGZE/Screen+Shot+2020-04-15+at+5.18.31+PM.png Work - Createathon 2020: Volunteer Copywriter We were asked to help the Richmond Parkinsons Dance project build a new brand identity. They needed this identity to connect with people in the Parkinsons community, as well as their family members. This included mission, vision, and value statements, along with a new website, Facebook page, and deliverables. https://images.squarespace-cdn.com/content/v1/5e9dbf628b816e45be78586c/1587568037463-CMCI5YONHM4ZKWG4QTT8/IMG_7172.jpg Work - Createathon 2020: Volunteer Copywriter - Mission Statement We create camaraderie through music in an accessible environment to inspire motion for a better quality of life. Vision Statment Our goal is to see those affected by PD rediscover their mobility and confidence through motion and music. https://images.squarespace-cdn.com/content/v1/5e9dbf628b816e45be78586c/1587521248834-GZ8UN48XEOMZLFJETYEJ/Screen+Shot+2020-04-15+at+5.18.55+PM.png Work - Createathon 2020: Volunteer Copywriter Objections Everyone has one, so why not address them? Here are some benefits that would address those objections towards dancing as a form of therapy. https://images.squarespace-cdn.com/content/v1/5e9dbf628b816e45be78586c/1587521937232-KUN9KJ0TAT55ON0J1BXZ/Screen+Shot+2020-04-15+at+5.20.37+PM.png Work - Createathon 2020: Volunteer Copywriter https://images.squarespace-cdn.com/content/v1/5e9dbf628b816e45be78586c/1587522025223-PBD45BT70MTGWOID041M/Screen+Shot+2020-04-15+at+5.20.48+PM.png Work - Createathon 2020: Volunteer Copywriter https://www.can-be-well.com/work/project-one-8z9rw monthly 0.5 2025-01-14 https://images.squarespace-cdn.com/content/v1/5e9dbf628b816e45be78586c/1587790009442-7CAUGFUM77YQI4CH3PEP/Fig+newtons+edit.png Work - Video Campaign (Class work) Ask a friend and they'll likely say that Fig Newtons are either boring, gross, or the nerdy kid's lunch box go to. But being different shouldn't be an exclusion from the snack aisle. So now, we must defend our weird, quirky friend when the world rejects it. So, obviously, I did this with some doodles and cartoons, cause I’m an adult. https://www.can-be-well.com/not-work daily 0.75 2025-09-01 https://www.can-be-well.com/not-work/project-four-z3nke monthly 0.5 2024-06-27 https://www.can-be-well.com/not-work/im-in-a-band monthly 0.5 2025-09-01 https://www.can-be-well.com/not-work/project-one-pxnns monthly 0.5 2024-06-27 https://images.squarespace-cdn.com/content/v1/5e9dbf628b816e45be78586c/1587786199493-OKVDF2QDVNDS7SL53ESR/cc184185-92ea-4dfa-9b68-a10c5ca6e7a1_rw_1920.jpg Not Work - On My Mind